Portfolio of Justin McKinley
Justin McKinley, an independent creative professional living in Boulder, Colorado. My skills range from art direction and illustration to graphic design and creative strategy. I design digital and physical things for a variety clients.
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Mountain Standard

Mountain Standard is a small, independent online outdoor retailer with a flagship store in Boulder, Colorado. I was responsible for supporting marketing and design efforts through the 2018-19 Holiday Season. Targeted campaigns and a refined design strategy led to their most successful sales season online. In addition to email, social, and ecommerce channels I had the opportunity to refine and refresh brand elements.