Portfolio of Justin McKinley
Justin McKinley, an independent creative professional living in Boulder, Colorado. My skills range from art direction and illustration to graphic design and creative strategy. I design digital and physical things for a variety clients.
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Life Time Kids Academy

What began as a quest to rethink kids' birthday parties at Life Time Fitness resulted in developing a family of characters. Each of these eleven animal-ish figures have unique personality traits that unfold with each new event they are involved in. Drawn to his playful, fantastical style, we chose illustrator Chris Lee to bring these characters to life. 

My primary responsibilities were to develop themes and conceptual sketches for the for client approval and provide general composition to the illustrator. In addition I was tasked with designing architectural signage and various tactics for the kids brand–ranging from printed banners appearing in-club to promotional giveaways for events, and email and interactive marketing.

Character Illustrations by Christopher Lee.
Copywriting by Gia Bellemy.
Design contribution by Toni Hall.
Creative Direction by Adam Reynolds.

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